The Campaign for Cooking Lager (CAMCL) has always been a bit of a piss take. That however does not appear to stop us from winning. See this here. Supermarkets offering high value cheap grog appear to be winning. Pubs offering poor value expensive grog appear to be losing.
Some will shed a tear. I won't. Instead I offer a picture of the lovely Hayden Panettiere drinking some lovely lout to cheer you up.
When it comes to pubs I saw a sign outside my local Wetherspoons. The sign showed 2 popular brands of beer alongside prices significantly cheaper than any nearby boozer. The tagline? "Why pay more?"
I can't think of an answer. I can't think of a reason to pay more. Spoons it is then. If you can think of an answer, maybe you know how to save the boozers and can explain why the Spoons was the only gaff with any punters in.
The best bit of the article?
"The GMB has calculated that the average price of a pint of lager cost 93p at a pub in 1987. If it had risen in line with the Retail Prices Index measure of inflation it would now be £2.18, but in fact it has climbed to £3.09, making it unaffordable as a daily staple for many consumers, already hit by rising utility bills, petrol prices and salaries which have been frozen."
It's all in the price.