An artisanally crafted blog curated by Cooking Lager for discerning readers of beer bloggery

Tuesday, 11 January 2011

On the fiddle


Today I’d like to share a bit of a scam with you. I’m not sure I should, as by doing so you might beat me at my own game if you happen to live anywhere near me. It involves getting 20% off at Wetherspoons. Yes I know I bang on about the Spoons but heh, it’s a cheap pint alright? And I’m a tight wad to boot.

If you have a Smartphone, that is a phone with the internet on, for pissing around with facebook & twitter there is a free application called Foursquare. You can find it on the Android market place and presumably on things like iTunes. You use it to check in to places. Presumably so “friends” know where you are. Why you would wish to do this is anyone’s guess. Anyone with an ounce of common sense would seek to avoid their friends and not let them know where they are, but heh different strokes for different folks and all that. You can link it to facebook if you like or run it without “friends” on the list or even check into places as a “secret” and not make it public to friends. Why would you bother?

Well if you are the person that has checked into your local Spoons more often than anyone else you become, ahem, the “mayor” of that Wetherspoons and you get 20% off. Don't let being the mayor of Wetherspoons put you off just yet. You just have to show your phone which proclaims you the mayor when you order. Here’s the scam. Its works on location and you don’t have to be in the Spoons to check into to it. If there is a Spoons within a few miles of where you are you can “check in” to that Spoons. After a few days you become the “mayor” of said Spoons as it only takes a few check ins to win the prize. And as I said, you don’t have to make it public, so friends don’t actually think you’re in the Spoons when in fact you are doing something useful and productive.

In one respect the offer makes sense. It is meant to reward loyal and regular custom and affect customer choice. It makes more sense to reward your actual customers than reward joining a third party beer club. You can however abuse it by making out you go in everyday when you might only go in once a fortnight.

Check it out, use and abuse. At least until they get wise to the fact the promotion has a slight flaw and withdraw it. Until then, you’ve got a few quid off your order, which is cheap at the best of times with or without 20% off.

Picture ripped off here.

7 comments:

Tyson said...

Of course of no use to those of us who have resisted marketing and have neither an iphone or an Android phone. Bastards.

Cooking Lager said...

How do you twitter, Tys?

Mark said...

I was (and might still be...?!) the Mayor of my local but when I was last in there I was too embarrassed to say because I very much doubt that they've had to deal with that response before and I think all the locals would look at me like some kind of precocious technology geek.

The deal is only on the food though, as far as I'm aware.

Tyson said...

How do you twitter, Tys?

With difficulty:) I belong to the third way in telecommunications. Along with millions of other disenfranchised souls, I use the Symbian operating sytem as found on Samsung devices. We're usually ignored by Apps developers:(

Cooking Lager said...

Poor show, Mark, never be too embarrassed to save a quid. A quid is a quid and better off in your own pocket. Warren Buffett would not be too embarrassed to use a 2 for 1 voucher in a restaurant.

I mean, it's not as if Spoons make you wear a mayoral chain of office.

Phil said...

There was a story a few years back about a virus that was supposed to infect phones: it stopped them doing anything but make calls and send texts and thus (according to the news story) "rendered them virtually useless".

Well, my phone lets me make (and receive) calls, send (and indeed receive) texts, and, er, play Sudoku. I have no idea what OS it runs. This is fine by me - I can't think of anything worse than being chased around by email wherever I go, unless it's being followed around by Twitter. I've been threatening for years to get an iPod (mainly so I can hear the music I've got on my computer properly) but when it comes to it I'll probably get one of the old kind - the ones that play music and, er, that's it, which I guess renders them virtually useless.

(I'll probably go on Twitter some time, but it'll be from the comfort of my own keyboard, ta very much.)

Meer For Beer said...

What? You don't get a mayoral chain of office? Where's the fun in that?