Some positive news for the campaign for greater cooking lager appreciation. It appears the youth of today have got their heads screwed on and are rejecting ever higher on trade pub prices for good value of cheap supermarket grog. The news is here and here. Whilst the news is presented in an alarmist fashion by the vested interests of the pub trade that seek a monopoly on the supply of grog, there is good news for cooking lager enthusiasts.
It reveals one important fact. Whilst people may have a drink or two before going out, they are not going out pissed. They are going out relaxed and convivial (average 3.3 drinks) and its irresponsible pubs flogging them overpriced grog that’s getting them pissed. The survey ought to be taken with a pinch of salt. 500 people are not representative, but it is good news that people are drinking responsibly at home.
We youngsters are not foolish. It points to a generation that know the value of the quid in their pocket and love a bargain. All positive and healthy signs for the future economic prospects of the nation, and the prospects of delicious ice cold fizzy dirt cheap supermarket lager.