The Cooking Lager Supermarket of the Year Award is undoubtedly one of the most prestigious awards in beer retailing coming direct from those that love and appreciate the wonderful beer that is cooking lager. Whilst there is undoubtedly a niche for pongy ale & pubs, cooking lager represents the beer ideal of a lovely drinkable drop of grog available for tuppence. Cooking lager is thus the democratic beverage of choice for all those that enjoy getting pissed up and not breaking the bank. Whether you are short of a bob or two, saving up for something nice or simply like me, as tight as a nats chuff, paying sod all to get pissed up is living the dream.
The supermarkets of Britain deserve special recognition among cooking lager enthusiasts for providing a low cost efficient supply chain, and negotiating fair deals with the nations brewing interests, to provide value to the nations consumers. Not for the supermarkets an inefficient and costly supply chain built on a highly geared property management business model, just the desire to beat the competition and supply a quality product at a lower price to their competitors.
All the supermarkets undoubtedly deserve an award, as all in their own way have offered outstanding cheap lager offers over the last year, but there has to be a winner. That award, as voted for by the discerning people that read this rubbish, is going to Sainsbury’s & Lidl.
Sainsbury's Supermarkets Ltd
Lidl UK GmbH
The award has been sent to them, whether they like it or not. I offer my congratulations and hope the supermarkets of Britain continue to sell cheap lager at wonderful bargain prices. Click on the Picture to see the award in more detail.