An artisanally crafted blog curated by Cooking Lager for discerning readers of beer bloggery

Wednesday, 21 July 2010

Supermarket of the Year

The Cooking Lager Supermarket of the Year Award is undoubtedly one of the most prestigious awards in beer retailing coming direct from those that love and appreciate the wonderful beer that is cooking lager. Whilst there is undoubtedly a niche for pongy ale & pubs, cooking lager represents the beer ideal of a lovely drinkable drop of grog available for tuppence. Cooking lager is thus the democratic beverage of choice for all those that enjoy getting pissed up and not breaking the bank. Whether you are short of a bob or two, saving up for something nice or simply like me, as tight as a nats chuff, paying sod all to get pissed up is living the dream.

The supermarkets of Britain deserve special recognition among cooking lager enthusiasts for providing a low cost efficient supply chain, and negotiating fair deals with the nations brewing interests, to provide value to the nations consumers. Not for the supermarkets an inefficient and costly supply chain built on a highly geared property management business model, just the desire to beat the competition and supply a quality product at a lower price to their competitors.

All the supermarkets undoubtedly deserve an award, as all in their own way have offered outstanding cheap lager offers over the last year, but there has to be a winner. That award, as voted for by the discerning people that read this rubbish, is going to Sainsbury’s & Lidl.

Sainsbury's Supermarkets Ltd
33 Holborn

Lidl UK GmbH
Tailend Farm
Deans Road
EH54 8SE

The award has been sent to them, whether they like it or not. I offer my congratulations and hope the supermarkets of Britain continue to sell cheap lager at wonderful bargain prices. Click on the Picture to see the award in more detail.


Meer For Beer said...

I hope you post up their replies to the awards.

Cooking Lager said...

I hope I receive one!

Brew Wales said...

I have been a fan of the Lidl German beers for years. far better than own brand British supermarket stuff!

Sid Boggle said...

I think it was Aldi who had Berliner Kindl at 1.19 a bottle this year, and I'm pretty sure at a bar-b-q in 2007, their 'lager' was an excellent Dortmunder pilsener, so I voted for them. Of course, most of the readers here who actually drink lout are churls, so they didn't win...

Maybe next year...

Professor Pie-Tin said...

No mention of Bavaria.
My slop of choice.

DJ said...

I can't believe Netto's didn't make it into your top two, must be some kind of oversite!

Tyson said...

Aldi? Lidl? Netto? All sound suspiciously like Johnny Foreigner to me. I prefer to do my shopping at Fine Fair & Gateway.